SANDY SPRINGS, GA — Visit Sandy Springs was honored last month with an award for its wildly popular Take it to the River Lantern parade. The tourism promotion organization was presented with aTop 20 Festival & Event Champion Award by the Southeast Tourism Society inaugural Connections Conference held in Myrtle Beach.
The Lantern Parade, which marched into town on Saturday, April 21, allows adults and children alike to showcase their creativity by illuminating Morgan Falls Overlook Park and the Chattahoochee River with whimsical and beautifully-lit lanterns.
Events considered for the STS Top 20 recognition must be at least three years old and have an attendance of at least 1,000 people. The Lantern Parade has seen steady growth in its attendance since its inception in 2016.
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"The entire Visit Sandy Springs team is thrilled to have been recognized for the countless hours of work goes into the Lantern Parade," said Jennifer Cruce, executive director of Visit Sandy Springs. "We’re so privileged to be able to work with Chantelle Rytter, whose Krewe of Grateful Gluttons produces this beautiful event. It has been a tremendous success for the community and for visitors to Sandy Springs."
Photo: Jennifer Cruce, left, executive director of Visit Sandy Springs and Anna Nikolas, special events and tourism manager. Credit: Visit Sandy Springs
The Top 20 Festivals & Events Awards were developed by STS to honor excellence in tourism events around the Southeastern United States. Through a nomination process, STS travel industry experts choose the Top 20 events for each month of the year, publish this list of winners quarterly, and promote the winning events throughout the United States. Events must take place within the 12 STS member states: Alabama, Arkansas, Florida, Georgia, Kentucky, Louisiana, Mississippi, North Carolina, Tennessee, Virginia, and West Virginia. You can learn more about all winners by visiting STS’s website.
Visit Sandy Springs is the destination marketing organization for the city of Sandy Springs. For more information about the organization, visit its website.
Images via Steve Eberhardt and Visit Sandy Springs